Friday, July 30, 2010

Corporations with a social conscience create a cool and clever way to promote volunteerism

Scoop It Forward, a partnership between Target and Ben & Jerry's, is a unique program to engage consumers in volunteering at education-related nonprofits. The program has generated a lot of buzz with its new brand new exclusive ice cream flavors sold only at Target. Berry Voluntary and Brownie Chew Gooder were created to inspire not only your taste buds, but your social awareness.

How It Works

Scoop It Forward is a summer-long promotion that invites Target guests and Ben & Jerry's fans to discover education-related volunteer opportunities at To help inspire volunteer referrals, the system automatically sends a coupon for a free pint of ice cream to anyone who refers him or herself to a volunteer opportunity from that page. Volunteers can also pass a link along to five friends so that they can take part in the "sweet deal" too.

For other more about this program or other ways to volunteer check out the Volunteer Center’s website or call us at 201-489-9454.

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