Expert Exchange Series
Wednesday, December 16
1:00 - 2:00 PM
Our next session will be on Cause Marketing and on Wednesday, December 16 at 1:00 pm.
What is Cause Marketing?
We have known for a long time that when price and quality are the same, consumers will choose a product or service that is doing something extra for a good cause, whether that's just giving a percentage of the purchase price back to charity or making major investments in implementing social change. What is the best way for your non-profit or small business to go about cause-marketing? The most important thing is finding the right partner.
This webinar will discuss:
- What cause-marketing is
- Who benefits from cause-marketing
- How to find the right partner
- How to build a long-term relationship with partners
If you would like an expert to guide you, then be sure to sign up for the next webinar in our FREE series: What Is Cause Marketing? Expert Mary G. Connolly is a consultant with three decades of experience in advertising, marketing, new business development, fundraising and non-profit executive experience; she is the creator of the Gilda's Run 15K and the Teterboro Airport 5K. Ms. Connolly also developed a Cause Marketing class for NYU's Center for Philanthropy and is a graduate of our own Bergen LEADS leadership program.
Make your dollars work for you while you support your community! Sign up for the free webinar here.