Thursday, December 10, 2015

FREE WEBINAR - Cause Marketing: How Businesses and Organizations Can Successfully Support Social Change

Expert Exchange Series
Wednesday, December 16   
1:00 - 2:00 PM 
Bergen Volunteer Center is offering a variety of free live webinars on various topics. These one-hour online sessions are for anyone who wants to continually learn or get more information on a topic. While they are FREE, you do need to register to participate. Register here.

Our next session will be on Cause Marketing and on Wednesday, December 16 at 1:00 pm. 

What is Cause Marketing?
We have known for a long time that when price and quality are the same, consumers will choose a product or service that is doing something extra for a good cause, whether that's just giving a percentage of the purchase price back to charity or making major investments in implementing social change. What is the best way for your non-profit or small business to go about cause-marketing? The most important thing is finding the right partner.  

This webinar will discuss:
  • What cause-marketing is
  • Who benefits from cause-marketing
  • How to find the right partner
  • How to build a long-term relationship with partners

If you would like an expert to guide you, then be sure to sign up for the next webinar in our FREE series: What Is Cause Marketing? Expert Mary G. Connolly is a consultant with three decades of experience in advertising, marketing, new business development, fundraising and non-profit executive experience; she is the creator of the Gilda's Run 15K and the Teterboro Airport 5K. Ms. Connolly also developed a Cause Marketing class for NYU's Center for Philanthropy and is a graduate of our own Bergen LEADS leadership program. 

Make your dollars work for you while you support your community! Sign up for the free webinar here.

Tuesday, December 8, 2015

Catch the Kindness Bug

Did you know that kindness is contagious?

You know that warm and fuzzy feeling you get upon seeing someone perform an act of kindness? According to studies, this natural high makes people want to behave more altruistically towards others.

If kindness is quite literally contagious, what can we do ensure it spreads far and wide?

Areyvut, a non-profit organization dedicated to spreading the values of chesed (kindness), tzedakah (charity) and tikkun olam (social justice), has produced a

2016 A Kindness a Day calendar, a tool that will encourage acts of kindness every day of the year.

A Kindness a Day is not a standard monthly calendar. It is a flip calendar that includes daily suggestions as to how you can incorporate the core Jewish values of chesed, tzedakah and tikkun olam into your everyday life. The calendar acts as an educational tool as well - each action item corresponds with a source derived from a Jewish text, offering a daily connection to our heritage and tradition.

This calendar accomplishes two goals: it empowers its readers to take an active role in strengthening relationships with others and educates them on Jewish text and tradition.

To purchase the calendar, visit

Use discount code kindness to receive 10% off your order This code expires on December 15, 2015.

We want to share our calendar with you so that its impact can spread far and wide.

If you know of anyone who might be interested in the A Kindness a Day calendar, please connect them with us or forward this email!

To learn more about Areyvut and our programs, visit, email or call 201-244-6702

Thank you for helping us spread kindness across the world. 

Happy Chanukah to you and your family!